Shakespeare's much-loved heroine Juliet may well have felt that "A rose by any other name would smell as sweet" as far as her beloved Romeo was concerned. However, when it comes to the names of spa treatments, there's no doubt that a well-chosen and imaginative name certainly helps to grab the attention of prospective spa visitors more than a mundane, literal one.
Let's face it, if you were choosing between two treatments - one called "scrub treatment to remove dead skin" and the other called "Lavender and Tea Tree Exfoliation" - which would be more likely to appeal to you? For most of us, the latter would almost certainly seem more alluring, even if we knew deep down that a "Lavender and Tea Tree Exfoliation" may well involve precisely what the first option suggests...
Let's face it, if you were choosing between two treatments - one called "scrub treatment to remove dead skin" and the other called "Lavender and Tea Tree Exfoliation" - which would be more likely to appeal to you? For most of us, the latter would almost certainly seem more alluring, even if we knew deep down that a "Lavender and Tea Tree Exfoliation" may well involve precisely what the first option suggests...
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